How do I Reach the Disabled Market to Serve Them Better?
Hashtags for Disabled
Do hashtags increase awareness?
When used strategically, hashtags can provide you with many benefits. They can be used to get your content in front of a bigger audience, raise awareness about your brand, target a very specific group of people, boost your SEO, and use hot trends and topics to your advantage, among other benefits.
- You can always use this hashtag on Instagram: #photooftheday.
- #disability #disabilityawareness #disabled #wheelchair #inclusion #autism #chronicillness #wheelchairlife #specialneeds #accessibility #love #chronicpain #invisibleillness #spoonie #autismawareness #disabilityadvocate #mentalhealth #cerebralpalsy #disabilityrights #disabilityinclusion #spinalcordinjury #downsyndrome #disabilities #disabilitypride #abilitynotdisability #disabilitylife #handicap #diversity #amputee #asd
- #anxiety #covid #motivation #wheelchairgirl #awareness #spoonielife #health #adhd #autismacceptance #paraplegic #fibromyalgia #community #ndis #support #wheelchairuser #accessible #autistic #disabilitysupport #inclusionmatters #autismfamily #autismmom #bhfyp #specialneedsfamily #life #cerebralpalsyawareness #disabilit #chronicillnesswarrior #eds #disabledandcute #discapacidad
- These are from best-hashtags.com/hashtag/disability
More information on hashtags can be found in this article: https://www.wellmanworks.com/hashtags
You will want to make your hashtags accessible. Read this on the Bureau of Internet Accessibility
Hashtags may be one of the best ways to reach new audiences on social media, letting people who don’t yet know about you or your company find you quickly. But how can you make hashtags more accessible so that the people you reach can easily interpret them?
Capitalize the first letter of each word in your hashtag
Hashtags are often a combination of multiple words and they must be constructed without spaces. Most people will leave all the letters of each word lowercase, something like #digitalaccessibilitynow. For some people, it doesn’t take too much effort to recognize the patterns in words and decipher the phrase, understanding where one word ends and another begins. For others, for any number of reasons, this isn’t as easy.
To make your hashtags more accessible, capitalize the first letter of each word (sometimes called “camel case” or “camel backing”).
Friendlier for screen readers
Screen readers allow people who can’t see or can’t easily see the words on a screen to understand the content by interpreting it and using synthesized speech to communicate it aloud. Because there are no spaces between words in a hashtag, screen readers aren’t given the cue that there are multiple words present — instead, they’ll usually try to read the phrase as one long word. However, when the first letter of each word is capitalized, screen readers now have the indication they need and are much more likely to read the hashtag as intended.
Friendlier for people with dyslexia or cognitive disabilities
Difficulty quickly understanding hashtags isn’t unique to people who are blind or visually-impaired. For anybody who may experience challenges instantly identifying the patterns that make up words and the relationships between those words, capitalizing the first letter of each word is also a huge benefit. We are taught to read and recognize words and letters a certain way, with spacing or other obvious indicators to help us out. Without those cues, many are excluded from the conversation, undermining the wide-spread intention of the hashtag.
Check out this article to see the impact of disabilities in your area and the markets you can serve. https://www.wellmanworks.com/ada-accessibility-and-the-benefits
Is Your Website ADA Compliant?
Here is a 7-day free trial link: https://wellman.works/ada
Our software will not change a thing for the majority of users. It will only be activated when turned on via the interface (or a screen-reader if the user is blind), as an overlay to your website and only to the user’s specific session. Your design, UI, or performance will not be affected. The entire process is automated. Additionally, no data is collected, so your GDPR compliance isn’t affected.
Want Educational Updates About Internet Visibility?
Vickie Christensen of Wellman Works Ltd. in Cameron Park, specializes in getting your business found on the Internet. I use my wealth of knowledge in the technical and marketing field earned over the last 30 plus years. I love working with businesses and making them more successful because that makes our community stronger.
Years of digging in and looking for the solutions that big companies can afford brought me, as a small business here. What I’ve spent years studying and applying to my own businesses are available to you.
Internet Visibility and Brand – you have found the person that listens and understands and will help you understand. It is my mission to give the opportunity that large companies have to your business and to promote the ethics of the Rotary 4-Way Test: In all things we do and say; Is it the Truth, Is it fair to all concerned, Will it build good will and better friendships, and Will it be beneficial to all concerned.
I look forward to hearing from you and discovering how I can best help you.
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