Social Media and your business. Here are some things to know so you can reach the right age demographic!
The top five most popular social media platforms where online shoppers are most likely to make a purchase are:
- Messaging apps
Facebook. Facebook is the most popular social media platform in the world, with over 2.9 billion active users. It’s a great platform for real estate agents to connect with potential clients, promote their listings, and build their brand. Highlights! Events, reasonable paid advertising.
Fully 70% of those ages 18 to 29 say they use the platform, and those shares are statistically the same for those ages 30 to 49 (77%) or ages 50 to 64 (73%). (statistica.com)
Instagram. Instagram is a visual-based social media platform that’s perfect for real estate agents to showcase their listings. With over 1 billion active users, Instagram is a great way to reach a wider audience and generate leads.
In August 2023, 27.4 percent of Instagram users in the United States were aged between 25 and 34 years, whilst 25.1 percent of users were aged 18 to 24 years. Overall, under 6 percent of Instagram users in the U.S. belonged to the 13 to 17 year age group, and those aged 65 plus accounted for just 5.2 percent of users. (statistica.com
LinkedIn. LinkedIn is a professional networking platform that’s ideal for real estate agents who want to connect with other professionals in the industry. With over 830 million active users, LinkedIn is a great way to build relationships, share industry insights, and find new clients.
Over 75% of LinkedIn users are based outside the United States. 52.1% of LinkedIn users from the United States of America are males, while 47.9% are females. The majority of LinkedIn users in the US are aged between 25 to 34, accounting for 57.6%. (demandsage.com)
Twitter. Twitter is a great platform to stay up-to-date on industry news and trends, as well as to connect with potential clients and promote your business. With over 330 million active users, Twitter is a great way to reach a wider audience and generate leads.
97% of all Tweets in the United States are sent by 25% of adult Twitter users in the United States. 25% of males and 22% of females in the United States use Twitter. 42% of Twitter users in the United States belong to the 18 to 29 age group. (demandsage.com)
Pinterest. Pinterest is a visual discovery platform that’s perfect for businesses who want to showcase their offerings in a visually appealing way. With over 450 million active users, Pinterest is a great way to reach a wider audience and generate leads.
Pinterest’s audience is mostly comprised of younger generations, and 35.6% of it (88.8 million people) are aged 25-34. while 21.9% (52.6 million) are aged 18-24 (Datareportal, 2023)
- Large audience: YouTube has over 2.1 billion active users, making it a great platform to reach a wide audience of potential clients.
- Video content: Videos are a more engaging way to communicate than text or images, making them ideal for marketing visually appealing or educational content.
- SEO: YouTube’s search engine optimization (SEO) is very effective, so your videos can be easily found by potential clients who are searching for information about your area.
- Low cost: Creating and publishing videos on YouTube is free, so you can reach a large audience without spending a lot of money.
- Lack of competition: There is less competition for some niche videos on YouTube than on other social media platforms, so you have a better chance of your videos being seen and shared.
Highlights; Tours, Testimonials, Behind-the-scenes, Events
It’s important to note that the best social media platform for you will depend on your target audience and your marketing goals. For example, if you’re targeting millennials, you might want to focus on Instagram and TikTok. If you’re targeting baby boomers, you might want to focus on Facebook and LinkedIn.
Ultimately, the best way to find out which social media platforms are performing the best for you is to experiment and track your results. Use social media analytics tools to track your engagement, reach, and leads. This will help you see which platforms are working best for you and adjust your strategy accordingly.
Here are some additional tips for using social media for marketing your business on Social Media:
- Post high-quality content. Your content should be visually appealing and informative. Use high-quality photos and videos of your listings.
- Be consistent. Post regularly on social media to keep your audience engaged. Aim to post at least once a day.
- Engage with your audience. Respond to comments and questions from your followers. This will show that you’re interested in building relationships with them.
- Run social media ads. Social media ads can be a great way to reach a wider audience and generate leads.
By following these tips, you can use social media to boost your business and reach your target audience.
Alignable – Thanks for Voting!
- Alignable has been around since 2014, is US-based and has over 7 million users in more than 35,000 communities. (2020 they had 4.5 million)
Alignable is a Boston based company that aims to connect the world’s local businesses and organizations. It’s made up of a partnership between various companies and provides business owners with a technology that helps users effectively network within the local community. Their services aim at improving business owners’ search for customers.
The connection created allows business owners to connect among themselves and share resources such as business advice, recommendations, and services. By doing this, the business economy is greatly enhanced.
The large network formed connects various businesses in local communities. Through the community, the business owners can message one another about important updates and share events, promotions, and job openings, etc.
The networks are formed by trusted business owners. From various locations and different industries, you get targeted customers depending on what you are looking for.
Customers obtained through the network are from people that you can trust.
Business Owner Forum
Under the business owner forum, there are multiple answers to questions that you might have. There is a Q&A with Frequently Asked Questions as well as a business owner discussion forum.
The business owner discussions enable you to ask for and receive advice related to your line of work. You will receive suggestions from industry peers and the best solutions for any challenges you might be facing.
- Alignable is free, and there are premium features. The free account consists of a connection radius of 2 Miles (reaching as many as 500 businesses), 10 monthly Connections, and an Optimized Profile Page. With the paid versions, you get more Connections and a larger reach.
Is Alignable right for you?
Want Educational Updates About Internet Visibility?
Vickie Christensen of Wellman Works Ltd. in Cameron Park, specializes in getting your business found on the Internet. I use my wealth of knowledge in the technical and marketing field earned over the last 30 plus years. I love working with businesses and making them more successful because that makes our community stronger.
Years of digging in and looking for the solutions that big companies can afford brought me, as a small business here. What I’ve spent years studying and applying to my own businesses are available to you.
Internet Visibility and Brand – you have found the person that listens and understands and will help you understand. It is my mission to give the opportunity that large companies have to your business and to promote the ethics of the Rotary 4-Way Test: In all things we do and say; Is it the Truth, Is it fair to all concerned, Will it build good will and better friendships, and Will it be beneficial to all concerned.
I look forward to hearing from you and discovering how I can best help you.
For digital business card https://bit.ly/VickieBusinessCard