Ada Compatibility and Marketing

Can you be found on the Internet by all of the people in your market? For instance, real estate companies have hundreds of listings in their website.

Making sure that your website is accessible and clients can see what they’re looking for without going through a maze gives a pleasant experience for the user. This also improves the Google User Experience Rating.

Why Do You Need to Make Sure Your Website is Compliant?

It is great for your real estate business. There are approximately 61 million disabled people in the US alone. Around 4.6% (2,806,000) are sight impaired and will login to your website to get the listings they need.

If your site is not easy to navigate, you can be sure they will not stay long. They will look for another website that serves their needs.

disability united states

If your website isn’t ADA compliant, you could face web accessibility-related lawsuits. Here are more reasons why ADA compliance is an absolute must for your site.

Make no mistake, you can land in court if your website isn’t accessible to persons with disabilities (PWDs). In fact, in the first six months of 2020 alone, 4,759 ADA Title III lawsuits were filed in federal court.

If your website doesn’t comply with the Americans with Disabilities Act (ADA), you could face the same legal issues. Not just that, you hurt your company’s reputation and do PWDs a huge disservice.

Overview: What is an ADA-compliant website?

An ADA-compliant website adheres to the Title III accessibility requirements of the civil rights law by making accommodations for individuals with disabilities.

The ADA aims to protect PWDs from discrimination in places and private entities considered as “public accommodation,” including websites.

Websites need to have accessibility features and tools to achieve ADA compliance. Your site should allow blind and deaf people, users with different disabilities and limitations, and those that require assistive technology (such as screen reader software) to have equal access.

Does my website need to be ADA compliant?

If your website has significant inaccessible elements such as contact forms, calculators, or buttons, your business can be deemed discriminatory against PWDs, violating Title III of the ADA.

This means that failing to achieve ADA web compliance leaves your business vulnerable to accessibility-related lawsuits and hefty legal fees, let alone a damaged brand reputation.

The ADA requires strict compliance. This leaves no room for excuses for violations, such as ignorance or lack of effective communication strategies, making it crucial to make your website ADA compliant today.

The Web Content Accessibility Guidelines (WCAG)

The Web Content Accessibility Guidelines (WCAG), developed through the World Wide Web Consortium (W3C), provides a single shared standard to make web content more accessible for PWDs.

While the ADA hasn’t provided technical standards for web accessibility, the WCAG 2.0 Level AA has been frequently referenced in U.S. courts, making it the safest measure to achieve ADA website compliance.

WCAG 2.0 provides a long list of technical requirements, but we’ll focus on the guidelines’ main principles.

1. Perceivable

All user interface components and information on your website should be presentable in ways that people with disabilities can perceive. This includes making it easier for users to hear and see your content by separating the foreground from the background.

Other requirements include creating content that PWDs can view in different ways, such as in a simpler layout, without losing the structure or information, and providing text alternatives for non-text content so they can be changed into large print or simpler language (among others).

2. Operable

The navigation and user interface components of your website must be operable for disabled people. The functionalities should be usable through a keyboard and provide users enough time to use and read the content.

Do not include web design and elements that are known to trigger seizures, such as flashing images. Provide options that help users find content, navigate, and determine where they are on your website with ease.

3. Understandable

PWDs should be able to understand all information and user interface operations on your website.

Make your text content understandable and readable and ensure your web pages operate and appear in predictable ways. Your website should also help users correct and avoid mistakes.

4. Robust

Your web content should be robust enough that users with disabilities and limitations can interpret it correctly using reliable assistive technologies, such as screen reader software.

It should also maximize compatibility with current and future user agents or software that act on the user’s behalf. This includes web browsers that retrieve, render, and facilitate end user interaction with your web content.

The WCAG offers several versions of the requirements (success criteria) with the latest version, WCAG 2.1, published in June 2018.

All the requirements in version 2.0 are still included in the new version, but additional success criteria were added. Your best bet to achieve full ADA website accessibility compliance is to adhere to the WCAG 2.1 Level AA.

3 best practices for ADA compliant websites

ADA requirements compliance for websites can be long and meticulous, so follow these tried and tested tips to help with the process.

1. Add alternative text to your web images

Use alt text within your HTML code to give meaningful descriptions of your web images’ function and appearance. This allows users with screen readers to “read” your images accurately.

Add alt text in your website’s back end for each image through your Content Management System.

For example, Wix lets you add alt text to your images directly without coding it to your website’s back end, making adding alt text to your images quick and easy.

The section in Wix where you can add an alt text to your images.


Wix lets you add alt text in the image setting directly without needing to code it in your website’s back end Image source: Author


Source: Wix software



Include alt text to your images and videos to allow people using screen readers to understand your web images’ context better. This meets the requirement to make your website accessible for visually impaired and blind users.

It can also improve your Search Engine Optimization (SEO) ranking since alt text for your images provides context to search engine bots when they crawl your website.

2. Provide keyboard navigation

Address the WCAG requirement for making your web content operable using a keyboard by ensuring users can navigate your entire website using the tab key and other keyboard functions.

Provide a focus indicator to highlight each navigational element and item in your site, allowing keyboard users to know where they are on your page.

Design your website with keyboard navigation in mind. It’s a great way to ensure your structure, headings, menus, and other web elements are organized in a way that lets keyboard users browse your site with ease.

3. Use accessible colors

Ensure all your content’s colors adhere to the WCAG’s contrast ratio requirement for the visual presentation of text and images of text. It should be at least 4.5:1 to be accessible and ADA compliant.

Tools, such as Contrast Checker, help you find accessible color combinations and contrasts. It also lets you check the current color ratio of your website colors. Jimmy rodela

Is Your Website ADA Compliant?

Here is a 7-day free trial link:

ADA Compliance Wellman Works, Ltd.


Our software will not change a thing for the majority of users. It will only be activated when turned on via the interface (or a screen-reader if the user is blind), as an overlay to your website and only to the user’s specific session. Your design, UI, or performance will not be affected. The entire process is automated. Additionally, no data is collected, so your GDPR compliance isn’t affected.

Other Software Capabilities

Font Handling

Color Handling


Content Highlighting

Audio Muting

On-Demand Dictionary

Other options such as the cursor size and color, view in printing mode, enable a virtual keyboard, and more. 

California Association of Realtors

California Association of Realtors Website Accessibility and ADA Compliance

Download Here:

Quick Guide Website Accessibility and ADA Compliance REVISED 3522


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Get found on the Internet

Vickie Christensen of Wellman Works Ltd. in Cameron Park, specializes in getting your business found on the Internet. I use my wealth of knowledge in the technical and marketing field earned over the last 30 plus years. I love working with businesses and making them more successful because that makes our community stronger.

Years of digging in and looking for the solutions that big companies can afford brought me, as a small business here. What I’ve spent years studying and applying to my own businesses are available to you.

Internet Visibility and Brand – you have found the person that listens and understands and will help you understand. It is my mission to give the opportunity that large companies have to your business and to promote the ethics of the Rotary 4-Way Test: In all things we do and say; Is it the Truth, Is it fair to all concerned, Will it build good will and better friendships, and Will it be beneficial to all concerned.

I look forward to hearing from you and discovering how I can best help you.

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Please call or text me at 916-835-5704 or make a quick call appt. at  email at: