LinkedIn rolled out it’s new publishing/blogging feature in February. Have you been asked to join? I looked into it and became a little intimidated when they talked about submitting several articles that have been published. I am assuming these are just blogs, but it sounded a little more daunting.

LinkedIn Unlocking the Experts

From the official Blog on LinkedIn: ..LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled. Now members have the ability to follow other members that are not in their network and build their own group of followers. Members can continue to share their expertise by posting photos, images, videos and their original presentations on SlideShare.

Some notable contributors to date are Richard Branson,Martha Stewart and Bill Gates. The expertise they have shared through their Influencer posts has resonated in a meaningful way with LinkedIn members and is fueling business conversations. The average Influencer post drives more than 31,000 views and receives more than 250 likes and 80 comments. By any measure, this is a remarkably high level of engagement for digital content.

Check out our member help center for more information. If you’re interested in applying for early access, please fill out this form.

We look forward to hearing what you have to say.

Thanks LinkedIn!